Home / Industries / Fashion & apparel
Commerce intelligence for fashion and apparel
Apparel has almost no GTIN coverage, enormous variant counts, and a markdown calendar that matters more than any single price. It is the category where matching on identifiers fails and matching on brand, style and colourway has to work.
Fashion & apparel
Variants are the unit
A single product may carry forty size-and-colour variants, each with its own price and stock. Variants are first-class records, so a size-eleven stockout does not read as the product going out of stock.
Fashion & apparel
Markdown rhythm
Full price, first markdown, second markdown, clearance. Time-weighted history exposes that rhythm per brand, which is how a buyer decides whether to wait a fortnight.
Fashion & apparel
Brand storefronts, not just marketplaces
Thousands of direct-to-consumer storefronts publish structured catalogues that never appear on a marketplace at all. That long tail is where new brands price-test before they scale.
Endpoints that do this
Where it lands in the API.
Search commerce
Keyword and structured search across every connected seller. Returns canonical products with live offers, spread and a verdict — not raw listings you have to deduplicate yourself.
History
The observation series. Append-only — nothing is ever updated, so a replay reconstructs exactly what you were told and when.
Product
The canonical record: identity, attributes, taxonomy, media, and every variant.
Questions
Common questions.
How is matching done without a GTIN?
Brand plus normalised title plus attributes, with the resulting confidence published on every match. Anything below the trust threshold is flagged for review rather than silently accepted.