What is commerce intelligence?
Commerce intelligence is the layer above price monitoring: an index of what exists, who sells it, at what, and what that means.
Commerce intelligence is what price monitoring becomes once you stop treating a price as the answer and start treating it as one field on a record.
A price feed tells you a number. A commerce intelligence layer tells you what the product is, who is selling it, what it has cost before, how that compares, whether it is in stock, where the number came from and how much to trust it. The first is a reading; the second is a decision.
The distinction matters now because the buyer changed. When a person read the number, missing context was acceptable — they supplied it. When software reads the number and acts, missing context becomes a wrong purchase.
Keep reading
Why percentile beats percent-off
A percentile against a product's own history is a defensible measure of discount depth; percent-off a reference price is not.
Product matching and why it fails quietly
How cross-seller product matching works, the three ways it fails, and why published match confidence matters.
GTIN, UPC, EAN and ASIN
How product identifiers relate, why check digits matter, and what to do when there is no identifier at all.
Data provenance in commerce data
Why every price should carry its origin and a confidence weight, and what goes wrong when it does not.
Agentic commerce, explained
How AI agents are changing online purchasing, and which protocols matter for making a catalogue legible to them.